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July Fernández

Marketing and advertising professional

Hello! I'm July Fernández, a marketing director from Colombia, with more than 6 years of experience. My forte? Crafting compelling digital content, devising savvy advertising strategies, and dominating the digital marketing scene. Freshly graduated with a Master's in Communication Design from Politecnico Di Milano.

Discover my work below!

Email marketing
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Email Marketing

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Email Content Creation and Design Direction

Crafting compelling email campaigns while leading the design team to bring the brand’s vision to life.

In this project, I crafted a fresh, professional brand image through email marketing. Using tools like Figma, I designed engaging content aligned with the marketing team’s vision and segmented audiences to boost e-commerce sales.

Proyectos


Web content

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A fun & colorful website

Content, design and web production

In this project, I aimed to create a fresh, dynamic, and professional image. I led the design direction for the corporate identity and handled the development and implementation of the WordPress website. Additionally, my expertise in web content strategy played a crucial role.

Information architecture and web content

I had the pleasure of collaborating with Katy Villegas, a magical artist from Medellín, supporting her with website content direction. Over a delightful tea, we shared a small interview where she unveiled pivotal moments in her creative journey.

I meticulously crafted the information architecture, guided template selection, and breathed life into the website with engaging content. Together, we brought her artistic vision to life online.  

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Interactive storytelling

Dive into a compelling master's project on the coral reef crisis!

 

I led the website's creation, from crafting the information architecture to implementing engaging textual content. Experience the impact of storytelling on raising awareness! 

Digital Ads

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Digital Marketing Strategy

Conintel is a company that builds and sells luxury apartments in Medellin, Colombia. My mission was to build a digital strategy that was sustainable over time to sell 3 of their projects.

 

My responsibility has been leading the strategy that has increased its investment in digital ads by 80% and reached the sales goal at the launch of their different real estate projects.

Digital Content & Digital Ads

 

Tejidos Lav is a Colombian carpet brand that increased its digital sales during the pandemic. We started with average sales of USD 10,500 monthly in 2021. As of October 2022, we have reached 17,850 USD / month.

In these two years, the brand has increased its sales considerably and I have managed to create a solid communication tone.

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Digital Marketing Strategy

During my three years of guiding Bionica's digital strategy, we achieved a remarkable 70% increase in digital sales.

By utilizing Meta Ads, Google Ads, and detailed metrics through Google Analytics, we expanded our reach and excelled in the competitive digital landscape. It was an incredible journey!

Katy
Cornellus
Digital Ads
Conintel
Tejidos
Bionca
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Marketing Decks

Impactful presentations that effectively convey strategies, and campaigns.

 

I have developed content and designed various types of marketing presentations, including proposals, strategies, and work plans. I ensure they are visually appealing, easy to follow, and clearly convey the necessary information.

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Vide Cotent

Video content

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Videos that 
tells a story

Script creation, video direction, and voice recording.

One of the activities that I enjoy the most is creating videos. Writing, planning, and transforming ideas into something tangible is pure magic...

Communication Tone
Mitos Digitales

A strategy for Digital Transformation

No more tech jargon or confusing theories. I break down Digital Transformation into bite-sized, digestible chunks, empowering Colombian entrepreneurs to harness its power and drive their business forward.

Witness the evolution of my thesis project: a pioneering digital strategy on Digital Transformation in Colombia. Discover the cutting-edge insights and innovative approaches that pave the way for a tech-savvy future in this dynamic nation. 

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Info

Bogotá, Colombia

Email: july.fernandezf@gmail.com | Tel: +57 310 457 3065

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