Hello! I'm July Fernández, a marketing director from Colombia with over 7 years of experience. My strengths include crafting compelling digital content, devising savvy advertising strategies, and implementing digital ads to drive sales growth. Feel free to explore each area to learn more about how I can help elevate your brand.
Discover my work below!
Digital Marketing
Information Architecture
& Web Content
Interactive storytelling
Dive into a compelling master's project on the coral reef crisis!
I led the website's creation, from crafting the information architecture to implementing engaging textual content. Experience the impact of storytelling on raising awareness!
Refrigcom
Building a Professional Website for an Industrial Refrigeration Distributor
For Refrigcom, an industrial distributor of Imbera refrigerators, I designed and implemented the website structure, focusing on clear product categorization, intuitive navigation, and a professional image that reflects the company’s industrial expertise.​
Content, design and web production
In this project, I aimed to create a fresh, dynamic, and professional image. I led the design direction for the corporate identity and handled the development and implementation of the WordPress website. Additionally, my expertise in web content strategy played a crucial role
Information architecture and web content
I had the pleasure of collaborating with Katy Villegas, a magical artist from Medellín, supporting her with website content direction. Over a delightful tea, we shared a small interview where she unveiled pivotal moments in her creative journey.
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I meticulously crafted the information architecture, guided template selection, and breathed life into the website with engaging content. Together, we brought her artistic vision to life online.
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Building a Clear and Engaging Website for Countryside Lot Sales
For Terra Desarrolladora, a countryside real estate company in Colombia, I led the website project end-to-end—from research and IA to design and implementation—creating a clear, engaging digital experience that connects with buyers.​​
Paid Media
Digital Marketing Strategy for Real Estate
Since 2020, I have led Conintel’s digital marketing strategy, playing a key role in the company’s digital transformation and supporting the commercialization of its luxury real estate projects in Medellín, Colombia.
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My mission has been to build a sustainable digital strategy to position and sell Conintel’s real estate projects through paid media, driving an 80% increase in digital investment, consistent monthly sales, and successful project launches.
Paid Media & Content
Tejidos Lav is a Colombian carpet company with over 60 years in the market. Since 2020, I have led its digital strategy, driving sustained growth in online sales.
In 2022, the brand closed the year with a 70% increase in digital revenue, reflecting strong and consistent performance.
By December 2025, we achieved 116% of the annual sales target, generating over $28.000 USD in online sales and consolidating e-commerce as a core pillar of the business.
Digital Marketing Strategy
Since 2023, at Terra Desarrolladora, I lead the digital strategy that boosts country lot sales through high-performing campaigns across Google Ads, Meta Ads, and TikTok.
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Beyond paid media execution, I shape the brand’s communication tone and develop engaging scripts for social media and advertising, ensuring consistent storytelling that connects with audiences and maximizes conversions.
Digital Marketing Strategy
From 2017 to 2020, while leading Biónica’s digital strategy, we achieved a 70% increase in digital sales, driving measurable business growth through digital channels.
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By leveraging Meta Ads, Google Ads, and in-depth performance tracking through Google Analytics, we expanded the brand’s reach and strengthened its position within a highly competitive digital landscape, making the process both challenging and deeply rewarding.
Research-Driven User Insights​
I conducted user research and developed personas to understand behaviors, needs, and pain points. These insights became the foundation for structuring content, guiding design decisions, and creating user-centered projects.
Crafting compelling email campaigns
Since 2020, I have led the email marketing strategy through Clientify CRM, designing automated workflows to nurture leads and improve conversion rates. In parallel, I have managed WhatsApp campaigns to strengthen direct communication, increase engagement, and connect with highly qualified prospects.
Email Content Creation and Design Direction
In this project, I crafted a fresh, professional brand image through email marketing. Using tools like Figma, I designed engaging content aligned with the marketing team’s vision and segmented audiences to boost e-commerce sales.
Marketing Decks
Impactful presentations that effectively convey strategies, and campaigns.
I develop and design marketing presentations, including proposals, strategies, and work plans, with a strong focus on clarity, visual appeal, and delivering information in a clear and engaging way. I can develop these decks in English, Italian, and Spanish.
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Video content
Script creation, video direction, and voice recording.
I have worked across a range of audiovisual projects, developing scripts and recording voiceovers while collaborating closely with a designer to bring videos to life for brands across different industries.
Digital Myths
A strategy for Digital Transformation
No more tech jargon or confusing theories. I break down Digital Transformation into bite-sized, digestible chunks, empowering Colombian entrepreneurs to harness its power and drive their business forward.
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Witness the evolution of my thesis project: a pioneering digital strategy on Digital Transformation in Colombia. Discover the cutting-edge insights and innovative approaches that pave the way for a tech-savvy future in this dynamic nation.
Hey! I'm July
Msc Communication Design
Politecnico Di Milano
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