Conintel

Digital ads and real estate strategy

2020 - Current

As a marketing professional at Conintel, I have played a key role in the company’s digital transformation since 2020. During the challenges of the pandemic, I helped guide the brand toward a strong and effective digital presence, accelerating its transition into the online ecosystem.

One of my main contributions has been the design and execution of a comprehensive real estate marketing strategy focused on positioning and selling luxury housing projects in both Colombia and the United States. This strategy leveraged Meta Ads and Google Ads to expand reach, attract highly targeted audiences, and consistently generate qualified leads.

I have orchestrated high-performing digital campaigns in both Colombia and the United States, generating a strong and consistent flow of qualified leads. By leveraging platforms such as Google Ads, Meta Ads, TikTok Ads, chatbots, and premium performance media, I have delivered scalable and measurable results across multiple markets.
Since 2020, I have led Conintel’s advertising strategy for its three real estate projects, Tres Cantos, Curubal, and Mazanti. Through continuous lead generation and ongoing campaign optimization, these efforts have delivered an average of 8 property sales per month, supported by a monthly advertising investment of $2,000 USD.

Additionally, I led the implementation of advanced measurement frameworks using Google Tag Manager and Google Analytics, enabling a deep understanding of user behavior, campaign performance, and end-to-end conversion tracking. This data-driven approach empowered smarter optimization decisions and continuous performance improvements.

Below are some of the most impactful results achieved through t his integrated strategy:

Successfully achieved 90% sales target completion during the first on-site launch in 2020, navigating the challenges of the pandemic.

Drove a 50% increase in lead generation in 2021 through continuous campaign optimization and audience refinement.

Increased international lead–driven sales by 30% in 2022, expanding Conintel’s reach beyond the local market.In 2023, converted a $6,000 advertising investment into 43 apartment sales, demonstrating strong ROI and performance-focused media execution.

In 2023, Led the digital launch strategy for Tres Cantos, generating 25 sales from 1,002 qualified leads with a total investment of $7.989 USD and a 1.8% conversion rate, optimizing performance across Google, Meta, and TikTok.In 2024, during the launch of Curubal in Envigado, Colombia, I led the digital strategy with an investment of $3,659 USD generating 674 qualified leads, 15,425 clicks, and achieving a 4.37% conversion rate. As a direct result of these digital efforts, 24 apartments were successfully sold.