Conintel

Digital ads and real estate strategy

As a marketing professional at Conintel, I have been actively involved in driving the company's Digital Transformation journey since 2020. Navigating the challenges posed by the pandemic, I played a crucial role in guiding them towards embracing the digital realm.

A key aspect of my contribution has been the development of a robust real estate marketing strategy aimed at promoting and selling their luxury housing projects both in Colombia and the United States. To achieve this goal, I leveraged the power of Meta Ads and Google Ads to reach a wider audience and drive targeted leads.

Furthermore, I took charge of implementing comprehensive metrics using Google Tag Manager and Google Analytics. This enabled us to gain valuable insights into user behavior, campaign performance, and conversion tracking, empowering data-driven decision-making.

Now, let's delve into some remarkable results achieved through this concerted effort:

50% increase in lead generation during 2021
90% of the sales goal was achieved in the first physical launch.
60% increase in international lead generation by 2022
Developed and implemented a comprehensive digital marketing campaign monthly per project
Recent Triumph: Transformed a $6,000 advertising investment into the sale of 43 apartments, showcasing exceptional marketing prowess and ROI optimization.
I have orchestrated highly successful campaigns, both in Colombia and the United States, yielding a substantial volume of qualified leads. Leveraging platforms such as Google Ads, Meta Ads, TikTok Ads, and spearheading campaigns on premium performance sites, I've consistently delivered outstanding results.