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For The Urban Flower Company, I designed a targeted segmentation strategy, dividing the contact list into customers and leads to identify the most effective conversion rates. Guided by the marketing team’s direction, I craft seasonal email content with captivating subject lines and engaging copy to connect with the audience. The design team then brings the visuals to life based on my content. Once finalized, I program and schedule the emails using the Octopus platform, ensuring seamless delivery.

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Click on each image to view the email!